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What It Actually Takes to Win on Reddit - With Rachel Duffy from The Times and Standing on Giants
WEBINAR
3:00 PM - 4:00 PM GMT
September 22, 2026

What It Actually Takes to Win on Reddit - With Rachel Duffy from The Times and Standing on Giants

# Community Building
# Reddit
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Rachel Duffy has watched Reddit go from "the platform you were scared to admit you used" to the industry's biggest opportunity.
Most publishers and brands still treat Reddit as a broadcast channel or, worse, a risk to be managed from a distance. Rachel has done the opposite: building real moderator relationships, understanding subreddit culture, and using the platform to drive genuine brand visibility and reader trust.
Join Rachel Duffy, Head of Community at The Times and Sunday Times, and founder of the Young Journalists Network, in this conversation with Rob Fawkes from Standing on Giants on what winning on Reddit actually looks like for a major media brand, and what any company can take from it.
What we'll cover:
  • A jargon-buster intro on Reddit basics: karma, moderators, subreddit culture
  • How Rachel built a Reddit strategy from scratch
  • The wins in brand visibility, traffic and community trust, and how moderator relationships actually work day to day
  • Where Reddit sits as search, LLMs and audience behaviour keep shifting
  • Live Q&A with Rachel
Who this is for: Brand, marketing and product leaders who want to understand how Reddit actually works, not just the theory.

About the Speakers

Rachel Duffy is Head of Community at The Times and Sunday Times, having previously helped build the Telegraph's Reddit presence during their US election push. She's the founder of the Young Journalists Network, a community supporting early-career journalists, and has become one of the most recognised voices on Reddit strategy in UK media.

Rob Fawkes heads up Client Partnerships at Standing on Giants, a 100% employee-owned, B Corp-certified community strategy consultancy that's spent the last fifteen years helping brands like Airbnb, Lenovo and Sonos build real, human communities rather than manufactured buzz. He's a firm believer that the best way onto Reddit is the slow way: building actual relationships with moderators and communities rather than parachuting in with a brand voice nobody asked for.
Starting in 1 day 17 hours
3:00 PM - 4:00 PM GMT
September 22, 2026
Online
Starting in 1 day 17 hours
3:00 PM - 4:00 PM GMT
September 22, 2026
Online